British menswear brand Charles Tyrwhitt is set to expand its retail presence with the opening of a new store at Gunwharf Quays Portsmouth, marking its southernmost location in the UK. The store, located on The Avenues, will open its doors on Thursday 18 September in a 1,624 sq ft unit, with 1,280 sq ft dedicated to trading space.
The new Charles Tyrwhitt Gunwharf Quays Portsmouth store has been designed with customer experience at the forefront. It introduces a mobile POS system that allows staff to serve customers across the store rather than from behind a desk. By using iPads to showcase the full range and offering seamless “Tap to Pay” transactions, the brand is creating a more personalised and efficient service, particularly during busy periods.
The decision to open at Gunwharf Quays Portsmouth reflects Charles Tyrwhitt’s strategy of expanding its physical retail footprint to give more customers the opportunity to engage with the brand in person. Gunwharf Quays, recognised as one of the UK’s leading premium retail destinations, was chosen for its strong alignment with the brand’s ethos. The move is also supported by Charles Tyrwhitt’s established partnership with Landsec, the owner of the shopping centre.
The new store will stock a versatile mix of chinos, polos, knitwear and jackets alongside the brand’s well-known shirts and tailoring. The design reflects the way men dress today while retaining the distinctive Tyrwhitt character that has defined the brand since its launch in 1986.
To celebrate the launch, customers visiting the Charles Tyrwhitt Gunwharf Quays Portsmouth store over its opening weekend on Saturday 20 and Sunday 21 September will benefit from a special Spend & Save promotion.
Retail Director Lewis Felix said: “Our Portsmouth Gunwharf Quays opening signifies our fourth new store opening in four months, showing our commitment to delivering a physical brand experience for our customer. Opening new physical retail space is always exciting, as it allows you to build invaluable, lasting relationships with your core customer, whilst providing our first time shoppers with a show room in which they can interact with our teams and find their perfect fit! One of the most fulfilling things about menswear is that opportunity that you have to impact big moments in people’s lives – the perfect shirt for that job interview, the perfect outfit for a celebratory garden party, the perfect polo shirt for that summer getaway or the perfect suit for the big day! Playing a small part in those moments is a privilege and we can’t wait to welcome our customers and be a part of their journey. With a view to delivering the most seamless experience across shopping channels, we will be ranging a strong offering of current season product, at outlet prices. This will ensure good availability but will also allow us to ship to home addresses if customers want to carry less bags on a busy shopping trip!”
Yvonne Clay, Centre Director at Gunwharf Quays, added: “We’re thrilled that Charles Tyrwhitt will be joining our retail lineup here at Gunwharf Quays. The brand’s arrival is testament to our ongoing commitment to curating the very best retail offering that caters to all tastes, and we’re confident it will be a fantastic addition to our selection of premium menswear brands.”
The new Charles Tyrwhitt Gunwharf Quays Portsmouth store is located at Unit 26, Gunwharf Quays, Portsmouth, PO1 3TZ.
