Tenpin Entertainment has acquired Fairgame, a fairground-inspired social entertainment brand, in a deal designed to expand its portfolio of UK leisure offerings.
Fairgame, founded in 2019 by Richard Hilton, reimagines traditional outdoor fairgrounds in indoor venues, combining tech-enabled fairground games with a food and beverage programme. The brand currently operates two sites in London.
Cranfield-based Tenpin Entertainment operates 58 sites across the UK under its core bowling and family entertainment brand. The company is backed by Trive Capital.
“Fairgame is a category-defining concept in competitive socialising. The highly curated brand, proprietary games, and innovative gameplay create a fun and memorable guest experience,” said Shravan Thadani, partner at Trive Capital. “We are excited to partner with the management team to expand the business into new markets.”
Richard Hilton, co-founder of Fairgame, welcomed the deal, noting it marked a new stage for the business. “I am immensely proud of what Fairgame has achieved. It has been an unforgettable journey creating and launching this amazing business with my co-founders Andrew Myers and Paul Campbell. Partnering with Tenpin opens the door to rapid, ambitious growth. The team and I are excited for this next chapter in the Fairgame story, and I look forward to continuing to support and guide the team.”
Chris Jones, investor at BGF, praised the founders’ work in building the business. “A huge congratulations to Richard, Paul and Andrew, who have built the business with drive, vision, and leadership. We are proud to have contributed to the Company’s journey and wish the team every success in the next stage of their growth.”
Shoosmiths acted as legal counsel for Trive Capital and Tenpin Entertainment, while Tamweel Capital provided financial advice. Akin Gump served as legal counsel to Fairgame.
