The 12-month campaign includes 44 London backlit media sites and more than 420 national roadside placements, delivering an estimated reach of 34 million consumers across the UK.
The campaign marks a significant milestone for the brand as Nozeco looks to strengthen its leadership position while accelerating growth for the wider non-alcoholic wine sector. Featuring the brand’s “Stay Dry, Keep Sparkling” messaging, the creative aims to reinforce Nozeco’s position as the go-to choice for alcohol-free celebrations and social occasions.
“Nozeco is the leader in the UK non-alcoholic wine market. As the category number one, we have a clear responsibility to drive growth for both the brand and the wider category sector,” says Henry Colyer, Marketing Manager for Nozeco. Colyer adds: “This new OOH campaign is a significant investment in building awareness and consideration for the non-alcoholic category as a whole. By increasing visibility on this scale, we aim to drive penetration across the UK and demonstrate that Nozeco is the premier choice for alcohol-free celebrations.”
The campaign creative was developed in collaboration with Studio Whisk, with media planning handled by Stratus.
Nozeco’s nationwide activation comes amid continued growth in the moderation and alcohol-free categories, with more UK consumers seeking premium alternatives for everyday occasions and celebrations alike.
The campaign is now live across the UK.
