FAR HORIZON
“Surely, of all the wonders in the world, the horizon is the greatest.”
Freya Stark
Max Mara draws inspiration from the defiant, globe-trotting women of the 1930s. This collection celebrates the remarkable pioneers who charted unknown territories—not just on maps, but across the social fabric of their time. The intrepid explorer Freya Stark, wildlife photographer Osa Johnson, cross-continental driver Eva Dickson, and fearless aviators Amelia Earhart and Beryl Markham; these women proved that a woman’s spirit knows no boundaries. Peeking into their stout trunks and sturdy travel paraphernalia, Max Mara discovers a world of style built for the modern woman, whose daily expedition through life can seem equally demanding.
UTILITY MEETS ETHEREAL
The silhouette is an exercise in contrasts. Max Mara blends the rugged durability of the bush with the languid elegance of the salon. Rendered in textured linen or lustrous gabardine the collection’s centerpiece is the reimagined safari jacket. Draped and knotted to the side, or worn long and loose like a duster coat, this icon of adventure brings a generous dose of glamour to the urban jungle. By way of counterpoint, there are camiknickers repurposed as shorts, fluid gored skirts, and sinuous slinky knits.
TAILORING MEETS TOUGH
Because navigating the modern wilderness requires corporate armor, structure gets a tactical yet playful upgrade. The cargo vest: engineered to fit neatly over a sartorial jacket cut from the exact same cloth, provides maximum utility. Aviator aesthetics take flight with sleek jackets featuring leather straps and D-rings. Designed for chic practicality, Max Mara’s multi-bags can be transformed from cross body to clutch to rucksack. Rounding out the expedition are utilitarian overalls in organza and a voluminous trench with a low slung belt, delivering a slouchy new smartness.
FROM THE DESERT TO THE DRIVE-THRU
Max Mara understands that today’s ultimate test of endurance is rarely a desert crossing—it is the school run, the cross-town rush hour, or the pivot from boardroom showdown to equally high-stakes gala. While this collection evokes the sweeping romanticism of navigating the rapids in a canoe, every piece is strictly engineered for the chaotic reality of contemporary life. This is a wardrobe for the woman who carries the resolute spirit of a 1930s explorer into everything she does, discovering the extraordinary in the everyday.
