The official charity of MK Dons Football Club, MK Dons Community Trust, has appointed Fortitude Communications to manage it’s PR and marketing.
The Trust has ambitious growth plans now to upscale it’s engagement in the community and wants to support people across the city to create lasting change.
For this reason, they have appointed award-winning, Fortitude, as its retained agency. They will manage campaign planning, social media, digital content and media relations whilst working closely with the Trust and Club, to devise and deliver an integrated communications strategy to raise it’s profile, and enhance awareness and engagement with key stakeholders.
MK Dons Community Trust Chair, Paul Clark, said: “This is an exciting era at the Club as we strive to further build the positive impact of the charity in our community.
“Raising awareness of what we do and strengthening our communication is a key part of our strategy and we’re pleased to have Fortitude on board. We want to support more people the city and enhancing our profile and help us achieve our growth plans.
“The agency’s experience in sport, charity and community engagement alongside its strategic, collaborative approach makes it a perfect fit.”
Fortitude have clients in sport, charity, corporate and hospitality sectors, and after MK Dons Community Trust achieved more than 62,000 participant engagements in its programmes in 2024, and had 595 boys and girls enrolled in the player pathways offered by the Trust in the same year, this is a great time for them to get involved.
Founder of Fortitude, Greig Box Turnbull, said: “MK Dons Community Trust is doing fantastic work improving lives through sport and education and we’re looking forward to helping share its impact more widely via consistent, strategic communications.
“We’re got strong experience in this space and we’re looking forward to building a successful long-term partnership that delivers meaningful results.”
