DX, a leading provider of integrated 3PL solutions across parcel, freight, fulfilment and final mile, announces the acquisition of Fulfil with Synergy (“FwS”), a founder-led third-party logistics business specialising in multi-channel fulfilment, retail distribution and value-added services. The acquisition expands DX’s existing contract logistics capabilities and service offering to its customers.
Dating back to 1981, FwS is a logistics specialist providing fulfilment, warehousing and value-added services to retail and high-growth e-commerce brands. Its entrepreneurial approach and commitment to personal customer service remain central to how the business operates. Operating from its purpose-built facilities in Northampton, FwS uses AutoStore robotics and automation to support efficient order fulfilment and real-time inventory visibility, and offers an extensive range of warehousing, retail distribution, returns management and bespoke value-added services. FwS is one of the few UK third-party logistics providers approved for Amazon Seller-Fulfilled Prime, with its technology integrated into Amazon’s systems, enabling Prime orders to be despatched directly to end-customers. FwS operates seven days a week, managing thousands of orders and returns daily, and has approximately 280 employees.
FwS’s leadership team, headed by founder and CEO Gary Rees, will remain with the business to lead its next phase of growth as part of DX. The acquisition complements DX’s existing logistics and value-added operations, adding specialist retail and e-commerce expertise to its existing warehousing and fulfilment offering. It also provides customers of both businesses with access to a wider range of services through DX’s national final mile B2B & B2C delivery network.
The transaction marks the third acquisition since the Group’s take-private by H.I.G. Capital and demonstrates DX’s ongoing commitment to expanding its logistics portfolio both organically and through complementary acquisitions.
Ian Truesdale, Chief Executive Officer of DX, commented:
“Gary and his team have established a superb business, and we are delighted to welcome them to DX. FwS has earned an excellent reputation with its customers, and we see considerable opportunity to build on what the team has achieved.
“This acquisition marks another important milestone in our strategy to establish DX as a leading integrated logistics partner. Over the past year, we have made substantial progress in developing the business, supported by continued investment in our people and infrastructure. We are creating a business equipped to meet the increasingly complex demands of our customers, with an ambition that extends well beyond what we have achieved to date.”
Will Wright, Chief Financial Officer of DX, added:
“The acquisitions of Fulfil with Synergy, HBC Logistics and Express Freight represent significant investments in DX’s future, each selected for the specialist expertise and commercial potential it brings to the Group. FwS is a particularly attractive investment, bringing established expertise in a growing market and significant opportunities to create value alongside our existing operations. We see considerable potential in bringing complementary businesses into DX and will continue to pursue opportunities where there is a compelling strategic and commercial rationale.”
Gary Rees, Founder and Chief Executive Officer of FwS, said:
“I’m immensely proud of the business we have built and the reputation we have earned supporting ambitious, fast-growing brands. Our entrepreneurial spirit and personal approach have been central to that success and preserving them is important to me. Joining DX is a decision we have made with confidence. It gives us the opportunity to take FwS further while retaining the ethos our customers value. I am excited to continue leading the business and building on what we have achieved, with the backing of DX.”
